A Lesson From Marketers
Anytime marketers try to sell you something, they usually have some special offer “if you buy RIGHT NOW!” They might give you a set of Ginsu knives, an extra Snuggie for your dog or whatever.
Why do they do this? It’s because they know that your first choice is the most important one. If you decide that you won’t buy RIGHT NOW, they know that you probably never will. They’re willing to do whatever it takes to increase the VALUE of their offer to ensure that you take action NOW.
It’s Your Choice
When your alarm goes off in the morning, your first choice is the most important one. You can choose to create momentum towards getting out of bed, or you can choose to create momentum towards going back to sleep.
Your choice depends on what you value most.
Have you ever read The Chronicles of Narnia? It’s about 4 children who learn they are the royalty of an amazing world that they find on the other side of a wardrobe filled with warm, soft, cozy coats.
YOU are royalty. YOUR family must be fought for. Daily. There are battles to be won. And there is a King who awaits. But it’s all on the other side of your warm, soft, cozy bed.
Comfort and change CANNOT coincide. The one you value the most will determine on which side of the wardrobe you’ll live your life.
Take a few minutes right now to list some of the benefits of getting up early to meet with God and get ready for the day. Put it beside your bed and read it each night as you set your alarm.
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