Narnia, Snuggies and The Most Important Choice You Make

By March 21, 2010General

A Lesson From Marketers

Anytime marketers try to sell you something, they usually have some special offer “if you buy RIGHT NOW!” They might give you a set of Ginsu knives, an extra Snuggie for your dog or whatever.

Why do they do this? It’s because they know that your first choice is the most important one. If you decide that you won’t buy RIGHT NOW, they know that you probably never will. They’re willing to do whatever it takes to increase the VALUE of their offer to ensure that you take action NOW.

It’s Your Choice

When your alarm goes off in the morning, your first choice is the most important one. You can choose to create momentum towards getting out of bed, or you can choose to create momentum towards going back to sleep.

Your choice depends on what you value most.


Have you ever read The Chronicles of Narnia? It’s about 4 children who learn they are the royalty of an amazing world that they find on the other side of a wardrobe filled with warm, soft, cozy coats.

YOU are royalty. YOUR family must be fought for. Daily. There are battles to be won. And there is a King who awaits. But it’s all on the other side of your warm, soft, cozy bed.

Comfort and change CANNOT coincide. The one you value the most will determine on which side of the wardrobe you’ll live your life.

Action Step:

Take a few minutes right now to list some of the benefits of getting up early to meet with God and get ready for the day. Put it beside your bed and read it each night as you set your alarm.

Press on my friends!

Leave a Comment



  • Elaine says:

    I read this last night and recommitted to making the most of my mornings. While my husband was showering, I got up, made the bed, and started my quiet time. He was so surprised and impressed when he got out to see that I already had accomplished two things that are really important to him. Thanks for the encouragement!
    .-= Elaine´s last blog ..Indian Cashew Chicken =-.

  • Kat says:

    Good for you Elaine!!!

  • Bonni says:

    Just found your blog. Great post!
    .-= Bonni´s last blog .. =-.

  • Melissa says:

    This was a great post. Esp. the line about “comfort and change cannot coincide.” Those words rang in my head when I got up at 6:15, tired enough to go back to bed. But I stayed up! Thank you for the memorable sound byte!!! It worked!
    .-= Melissa´s last blog ..Deep Conversations =-.

  • melissa p. says:

    i am new to your blog and am finding it so very helpful and inspirational. i’m in the slow crawl to an early rise…doing the 15min. increments. in my study today in matthew i was reading about jesus telling his disciples how he must go suffer. peter rebuked him…yet earlier in that gospel he says he comes bringing a sword, not peace. now, getting out of bed may not sound so serious…but you are right. it is a fight worth fighting. my family is worth that fight, and if i have to “suffer” the tiredness, then bygolly i will. thanks!

  • Katie says:

    I just downloaded your ebook this past weekend and have been waking up at 6:00 starting this past monday. It actually gave my husband and I permission to sleep in a little more because we didn’t have to set 5 alarms to go off starting at 5:30 to make us get out of bed! Now, we each have one alarm that goes off at 6:00am, and we hop out of bed! I already have another friend hooked and am spreading the word! Love the blog and the inspiration- keep the posts coming! Thanks!

  • I needed this boost esp. during this trying season of my toddler entering the tantrum phase of his little life…I need all the extra grace poured into my heart before my day begins as possible! 😉